We wanted to create an elegant and minimalist timepiece, but with something that showed our Norwegian roots. That is why we chose to use salmon leather, a material that had been used for centuries in Norway for leather products, such as shoes.
Salmon leather is stronger than regular leather as it has cross fibers instead of straight fibers. It gave the watches the perfect look which reflected on our inspiration that is the raw and beautiful nature of Norway. The roughness of the salmon skin is like the raw nature of the mountains rising up from the fjords, while the simple and elegant beauty of the watch is the fjords.